Sustainability Services for Sonoma County Businesses
 
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Welcome!
Sage Principles is your partner on the journey toward sustainability for your business. Founded by Julie Montgomery, Sage Principles offers a variety of services that enable small and medium size businesses in Sonoma County to reap the benefits of sustainability:
  • Reduction in expenses
  • Enhanced brand/public image
  • Product differentiation
  • Increased sales and profit
  • Improved efficiencies

Sage Principles uses five principles to guide businesses as they work to achieve their sustainability goals. Scroll down to learn about the five principles.
Green Your Business Workshop

Registration is open for the Green Your Business workshop on Friday, April 20th at Sonoma Mountain Village in Rohnert Park. Click here to find out more and register for this dynamic workshop!
Learn about the process here!
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The Principles

Continuous Improvement
It doesn't matter where you are with your business, you can get started today and be on your way toward a more self-sustaining business. Everything can't be done right away, so start where you are and create a plan to achieve your sustainability goals in the time that works for your business. Your plan will evolve along the way, ensuring continuous improvement and eventual success.

Transparency
In order to build trust and make an honest effort toward your sustainability objectives, transparency in your sustainability performance is imperative to reaching your goals and ensuring ongoing relationships with your stakeholders. Transparency is also increasingly expected from regulators, vendors, and customers.

Commitment to the Triple Bottom Line
The triple bottom line is a concept that requires businesses to go beyond the singular focus of profit. It encompasses the three P's: People, Planet, Profit (sometimes described as the three E's: Economy, Ecology and social Equity). Sustainability is about resource management and business affects far too many aspects of life to be so narrowly focused. The impact of business on natural resources and the environment, as well as on human lives, has gained increased attention. The world is beginning to demand a more balanced approach.

Collaboration
It's nearly impossible to achieve sustainability in a bubble. To gain the efficiencies, economies of scale, best practices and a strong foundation for success, it is necessary to partner with other businesses, governments and agencies, educational institutions and communities to create the systems and networks necessary to make sustainability a feasible business model.

Stakeholder Engagement
The increased attention paid to global issues of economic stability and environmental changes has caused all stakeholders to require the businesses they do business with to heed their concerns. This means that businesses need to take a more proactive approach with their stakeholders and understand how to meet their needs. Stakeholders include customers, vendors, suppliers, investors, and employees, as well as communities, governments, and even the environment.